NewDesign Studio is a design research practice and laboratory that explores the potential of design for service and policy at the Department of Design in the Ulsan National Institute of Science and technology (UNIST). We work with various stakeholders with an aim to help create strategic alternatives for more sustainable future of our society.

Our approach

The world is changing faster each day, and the conventional top-down approaches with quantitative mindset is failing to address big picture challenges of today. We begin with identifying lived experiences and wishes of real people, and expand these insights towards the visible and invisible systems around us. In doing so, we build immediately applicable ideas for service, as well as speculative scenarios to inform strategic decision making and policy.

The kinds of work we pursue:

Recent works by the director:

Keywords: #empathy #systemsthinking #servicedesign #strategicdesign #designforpolicy #sustainability


Accepting new members!

Interns, master’s students, doctoral students and post-doctoral researchers.
Wanna join us? Drop your portfolio and/or CV to the following email address:
seungholee [a] (change [a] to @ before you hit ‘Send’)